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Thought Leadership

Practical takes on AI, web development, and making technology actually useful for your business.

AI + workflow
Mar 27, 2026 · 13 min read

Vibe Coding Is Fine. Here's Why Experienced Operators Get More Out of AI.

Highly skilled developers see 50–80% AI productivity gains. Junior developers slow down 7–10%. The gap isn't the tool — it's what the operator brings to it.

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SEO + AI
Mar 25, 2026 · 13 min read

AI Search Has Changed. Here's How to Optimize Your Website for AI Overviews.

Search traffic is down due to AI Overviews. Learn the rules of Generative Engine Optimization (GEO) to get your website cited in AI search results using answer-first content, citations, and FAQ schema.

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AI Strategy
Mar 24, 2026 · 4 min read

AI Can Build It. You Need Someone Who Knows What 'Done' Looks Like.

Better results when a strategist orchestrates—plans, directs, checks, verifies—and uses AI for execution. Here's when to bring in someone like that.

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AI + SEO
Mar 20, 2026 · 5 min read

The GEO Checklist I Use (LLMS.txt, On-Page AIO, and What I Skip)

What I actually do to show up in AI answers — and what I ignore. A practical checklist from someone who ships this stuff.

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AI + Strategy
Mar 19, 2026 · 4 min read

ChatGPT's About to Run Ads. Your Content Needs to Be Ready.

OpenAI is rolling out paid ads in ChatGPT. The brands that show up first in answers and in ads won't get there by accident. Here's what to do now.

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AI + SEO
Mar 18, 2026 · 5 min read

AI Search Is Eating Your Clicks — Here's What Actually Helps

When AI answers show up in search, clicks to your site drop. The GEO market is exploding. Here's what moves the needle: on-page structure, clarity, and where LLMS.txt fits in.

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Web
Mar 7, 2026 · 3 min read

One Month, One Rebrand, One Very Fast Website: Launching Spring Global

Strategy, architecture, and a full custom WordPress build for Spring Global — in one month, while the rebrand was still in progress. How we did it with Angry Bovine.

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AI + Workflows
Mar 6, 2026 · 6 min read

How We Built an AI-Powered Content System That Turns a 4-Hour Job Into a 10-Minute Conversation

A system of interconnected AI skills that turns branded slide decks from a 4-hour grind into a 10-minute conversation. How we built it and why it works.

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AI Strategy
Mar 1, 2026 · 5 min read

5 Questions to Ask Before You Hire an AI Consultant

Before hiring an AI consultant, ask these 5 critical questions to avoid wasting money. From a 20-year web and AI veteran in Colorado.

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Web + AI
Mar 1, 2026 · 7 min read

Your Website Is Leaving Money on the Table — Here's How AI and Automation Fix That

Your website is probably just a brochure. Learn how AI augmentation and workflow automation turn it into a revenue engine — from lead qualification to smart follow-ups.

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AI + Business
Mar 1, 2026 · 6 min read

Where AI Actually Fits in Your Business (And Where It Doesn't)

AI is genuinely useful in some places and a total waste of money in others. Here's what I've learned about where the line is.

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Invisible Window

AI strategy, web development, and brand.
Based in Colorado.

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